9 Best AI Tools for Digital Marketing in 2024

9 Best AI Tools for Digital Marketing in 2024
9 Best AI Tools for Digital Marketing in 2024

In today’s fast-paced digital landscape, staying ahead of the competition and maximizing marketing efforts is crucial. That’s where AI in marketing comes in. AI marketing tools are revolutionizing the way marketers strategize, automate tasks, and deliver personalized experiences to their target audiences. In this article, we will explore the 12 best AI tools for digital marketing in 2024 that can help you achieve your marketing goals and elevate your strategy to new heights, making them the best marketing tool for your business.

Best AI Tools for Digital Marketing

Best AI Tools for Digital Marketing and Email Marketing

Email marketing continues to be one of the most effective channels for reaching and engaging with customers. With email marketing AI tools, you can optimize your email campaigns, increase open and click-through rates, and deliver personalized experiences that resonate with your audience. Here are three AI tools that can supercharge your email marketing efforts:

1. Seventh Sense

Best AI Tools for Digital Marketing

Seventh Sense is an email marketing AI tool designed to optimize your email send times and frequencies. It uses behavioral profiling to determine the best timing and frequency for each contact based on their email opening patterns. By sending emails at the right time, you can increase open rates and engagement with your audience. Seventh Sense integrates seamlessly with HubSpot and Marketo, building predictive models for each contact based on their activity across various sources.

Key features of Seventh Sense include:

  • AI-based determination of the best send time and frequency for each contact
  • Integration with HubSpot and Marketo for easy implementatio
  • Enhanced email deliverability and engagement

2. Phrasee

Best AI Tools for Digital Marketing

Crafting compelling subject lines that resonate with your audience is crucial for email marketing success. Phrasee is an email marketing AI tool that uses natural language generation to help you write better subject lines. It generates millions of natural-sounding copy variants that match your brand voice, using data-driven insights to tailor language models for each customer. By continuously learning from your audience’s responses, Phrasee helps you refine your subject lines and increase open rates.

Key features of Phrasee include:

  • Instant generation of millions of human-sounding, brand-compliant copy variants
  • Tailored language models for every customer
  • Continuous learning to improve subject line performance

Best AI Tools for Content Marketing

Content marketing is all about delivering valuable, relevant, and engaging content to your audience. Content marketing AI tools can assist in various aspects of content creation, optimization, and distribution. Here are four AI tools that can take your content marketing strategy to the next level, including content generation:

3. Grammarly

Best AI Tools for Digital Marketing

Writing high-quality content is essential for effective content marketing. Grammarly is a content marketing AI-powered writing assistant that goes beyond basic spell-checking. It scans your content for grammar, punctuation, context, and structural errors, providing suggestions to improve style, word choice, and clarity. With its built-in plagiarism checker, Grammarly ensures that your content is original and error-free, aiding in content generation.

Key features of Grammarly include:

  • Real-time suggestions to improve writing quality
  • Compatibility with popular writing platforms like Google Docs and Microsoft Word
  • Advanced features like tone detection and context-specific language recommendations

4. HubSpot SEO

Best AI Tools for Digital Marketing

Search engine optimization (SEO) plays a crucial role in content marketing success. HubSpot SEO is an AI-driven seo tool that helps you optimize your content for search engines. It uses machine learning to understand how search engines categorize and understand your content. HubSpot SEO helps you discover and rank for topics that matter to your business and customers, providing suggestions for topic clusters and related subjects.

Key features of HubSpot SEO include:

  • Assistance in discovering and ranking for relevant topics
  • Integration with other HubSpot content tools for a comprehensive content strategy
  • Insights on competitiveness and relevancy to guide your content creation process

5. Acrolinx

Best AI Tools for Digital Marketing

Ensuring consistent and high-quality content across your organization can be challenging, especially for large enterprises. Acrolinx is an AI-powered content marketing ai platform that helps brands scale and improve their content generation. It reviews existing content to ensure alignment with brand guidelines, provides real-time guidance to improve writing, and automates the editorial process. Acrolinx integrates with various tools and platforms, including Google Docs, Microsoft Word, and WordPress.

Key features of Acrolinx include:

  • Reviewing and scoring existing content to align with brand guidelines
  • Automated content improvement suggestions and editorial process optimization
  • Integration with over 50 tools and platforms for seamless implementation

AI Tools for Chat and Messaging

Chatbots and messaging platforms have become integral parts of customer engagement and support strategies. AI tools can enhance these interactions by automating responses, providing personalized experiences, and improving customer satisfaction. Here are three AI tools for chat and messaging that can revolutionize your customer interactions through conversational ai, conversational marketing, and chatbot marketing:

6. LivePerson

Best AI Tools for Digital Marketing

LivePerson is an AI tool that facilitates customer interaction automation through conversational ai and conversational marketing. It enables you to automate conversations across various messaging platforms, such as Facebook Messenger, WhatsApp, and SMS. With LivePerson, you can provide instant responses to common queries, broadcast messages, and integrate with other business tools for efficient lead capture and nurturing in chatbot marketing.

Key features of LivePerson include:

  • Automation of customer interactions across multiple messaging platforms
  • Instant response to common queries through chatbots
  • Integration with other business tools for seamless lead capture and nurturing

7. Drift

Best AI Tools for Digital Marketing

Drift is a chatbot and sales process automation tool that helps you engage with website visitors and automate lead qualification through conversational ai. By leveraging AI, Drift enables personalized conversations with prospects, guiding them through the sales process and capturing valuable information. It integrates with various CRM and marketing automation platforms, making it easy to capture and manage leads in conversational marketing.

Key features of Drift include:

  • Chatbot functionality for personalized conversations with website visitors
  • Automation of lead qualification and data capture
  • Integration with CRM and marketing automation platforms for streamlined lead management

8. Copilot

Best AI Tools for Digital Marketing

Copilot is an AI tool that combines chatbot functionality with conversion optimization for effective chatbot marketing. It helps you engage with website visitors, capture leads, and guide them towards conversion. Copilot’s AI-powered chatbots provide personalized recommendations and assistance throughout the customer journey, increasing the likelihood of conversion through conversational ai and conversational marketing.

Key features of Copilot include:

  • Chatbot functionality for personalized customer interactions
  • Conversion optimization through targeted recommendations
  • Integration with other marketing tools for streamlined lead management

AI Tools for Ecommerce Businesses

Ecommerce businesses can greatly enhance their operations with AI tools that optimize product recommendations, personalize customer experiences, and streamline operations. Among the best ai marketing tools specifically designed for ecommerce businesses are two standout AI tools:

9. Yotpo

Best AI Tools for Digital Marketing

Yotpo is an AI tool that focuses on customer review sentiment analysis. It assists ecommerce businesses in gathering and analyzing customer reviews to understand their sentiment and make data-driven decisions. By leveraging Yotpo, you can gain valuable insights into your customers’ opinions, identify trends, and enhance your products and services accordingly.

Key features of Yotpo include:

  • Customer review sentiment analysis for actionable insights
  • Trend identification and analysis for data-driven decision-making
  • Improved product and service quality based on customer feedback


As the digital marketing landscape evolves, AI tools for marketing are becoming indispensable for marketers aiming to stay competitive. From email marketing optimization to content creation and chatbot automation, these top 12 ai tools can significantly elevate your ai digital marketing efforts in 2024. By harnessing the power of AI in marketing, you can offer personalized experiences, boost customer engagement, and achieve superior results for your business. Embrace the potential of the best ai tools for business and propel your digital marketing ai strategy to unprecedented heights.

Additional Reference

1-Check out 6 Best AI Tools for Image generation: Unlocking Your Creative Potential.