Competitive analysis is all about developing a strategy to outperform your competitors after analyzing your competitor’s product/service, their overall marketing efforts, and their content strategy
If you can implement the insights that you get from Competitive analysis, you can quickly achieve your Business Goals
In this detailed guide, you will learn how you can perform Competitive Analysis with SE Ranking, a Cheap SEO Tool that can give you an edge over your competitors
This read is for Marketers and Growth Hackers who are looking for ways to stay ahead of their competitors via Competitive Analysis.
SE Ranking Competitive Analysis – An overview
SE Ranking Competitor Research tool enables you to analyze your competition and help you make strategies to surpass them.
With the help of the competitive research tool of SE Ranking, you will have the ability to see what keywords any domain or URL is ranking for paid search and organic search.
Let’s see how!
Head over to Competitive Research as Shown below and enter the URL of your competitor
You should select the region you want to analyze and then click “analyze.”
After clicking the “Analyze,” you will one dashboard with all the relevant details in one single view
This view of SEO Competitor Analysis is quite interesting.
Let me tell you why.
See Below, you have the Metrics like
- Domain trust ( Shows Website Overall Authority)
- Page Trust
- Total Organic Traffic along with Keywords in one view.
Then, you can also see the overall performance of the website in terms of Organic Traffic.
For example, we can see that the website we are analyzing has grown its organic traffic significantly from May 2020.
This should be a point of analysis to check what has changed since then!
Once you further scroll, you get: Organic Competitors View
Here, you are provided with the list of keywords that the site is ranking for which helps drive traffic from organic and paid searches.
Here also, you have a Detailed Report View.
Then, you also can see your Organic Competitors with a detailed Report View
After you Scroll down, you will see the Top Pages Report.
Here, You will see what pages are getting the most traffic and which site gets the same or similar keyword.
In case you click on the Detailed Report, you will have all the detailed metrics at page level
Now, let’s do a deep dive into these reports that you get here.
We will also learn how you should be using these reports to get relevant information
Competitors Analysis of Keywords with SE Ranking
Let’s now look at How you can perform Competitive Analysis to know what keywords your main Competitor is ranking for.
You should know that Free SEO tools such as the keyword planner will not provide you with accurate metrics like Search Volume or Keyword difficulty.
You may be Surprised – SE ranking will tell you what type of keywords your competitors are ranking for.
This makes the marketer’s job easy!
This feature of SE ranking will help you to learn about the keywords your competitors are using and monitor Competitor Rankings
Go to -> Competitive research -> Organic Traffic Research -> Keywords
Enter the URL of your Competitor and SE Ranking will give you the following details
- Organic Traffic
- List of Keywords
- Keyword Difficulty for each keyword
- SERP feature if any for that Keyword
- SERP Position
- Keyword Competition
- CPC and the URLs of the page that contains the Keyword
For instance, See below
You can easily find out the ‘Easy to Rank’ keywords – Green Ones are the Easy to Rank and you can also target them
See, How easy this gets!
There are two interesting insights that you can get here which is not present in other SEO tools
- SERP features – This shows if a particular keyword has a SERP Feature or not
See the Image below – It shows: keyword: ‘editing software for photos ‘ has 4 SERP Feature, one being the Video SERP feature
2. Competiton – The number of advertisers that are displayed for each keyword in relation to all keywords across Google.
Competitive Analysis to check Keyword Ranking Changes over Time
SE ranking gives us a view to see how the ranking has changed for a particular website.
There is a dedicated Ranking Changes Timeline view for this
See the Graph below: you can discover Competitors by Keywords
Interestingly, There are various reports like one below to give you a better insights
Improved: Shows Keywords where Traffic has Improved
Decreased: Shows Keywords where Traffic has Decrease
New: New Keywords where a website has started to rank
Lost: Keywords where a website has lost traffic
Pro Tip – Above metrics of Keyword Rank Tracking are also useful to analyze your website also. Read more about SE Ranking Keyword Position Tracker
Explore the Organic Traffic of your Competitors with SE Ranking
To check the organic traffic of your competition, head over to ‘Organic traffic research’
SE Ranking Shows a graphical representation of how the Traffic has Evolved over time
You can select a time frame and check the Traffic performance.
You get to see what Organic Keywords or Pages bring the max Traffic and Traffic share for each
In the image above, you can easily see what Keyword or Page URL fetches max traffic for your competitor.
Now, after you know this info, you can also target this keyword and create better content and start ranking for this search term
Identify your New and Biggest Rivals with SE Ranking
Go to Competitive Research -> Organic traffic research -> Competitors
This section will show you your Direct Competitors, the common keywords, Missing keywords, and Traffic you and your competitor websites are getting
This view is very relevant
I will tell you why
This is one view to look at all of your Rivals in one place. This view gives all the new and most relevant prospects.
A Gold Mine for SEO Analysts -in this view, you get all the relevant data you need to Outperform your rivals
For example, you get to know what are MIssing keywords where your rival is ranking in the top 100 google search results but you are not ranking
Now let’s click on Missing keywords and next, I get a pie chart that shows the coverage data and Traffic metrics.
Here, you get the view for keywords to overlap between your rival and your website
As a growth hacker, you should start to target those words immediately
Competitive Analysis to Uncover Backlink Profile of your Competitor
With the assistance of the SE Ranking free backlink checker tool, you will have the ability to analyze the backlink profile of any domain.
Backlink Analysis will help you know about your competitors’ channels for building search engine authority.
Go to ‘Backlink Checker tool’ as shown below
Here you get below important Link Profile Metrics:
- Anchor text
- Do-Follow vs No Follow links Analysis
- Referring Domains
- Quality Backlinks Count
- TLD Distribution
- External Links
- Internal Links
There is also a graph to show how your competitor Backlink profile has performed over time
Now, When you click backlinks, you will be provided with the backlink profile structure of the analyzed site.
It has a list of Backlink URL, Domain Trust of the website that refers, Anchor text, and target URL
You can also add the link to the Backlink Monitoring tool and monitor these links over time.
Alternatively, you have an option to export backlinks
All of these insights will help you to set up an effective link building strategy
Get Page by Page Analytics and Identify Top Pages of your Competitors
It is another efficient way of keeping an eye on the competitors with the help of the page changes monitoring tool.
Go to Competitive Research -> Organic traffic research -> Pages
Here you will get the top-performing pages of your competitors and traffic they bring to the website.
On this page, you also get to know the number of keywords every page ranks for
This information may be important for you as you would always want to know what pages of your competitors are ranking on SERP and what keywords give them top positions
Now, you have the list of relevant keywords that you can now target to rank for
Web Page Monitoring to Track your Competitors – Pro Plan Feature
This cheap SEO Tool: SE ranking has a Webpage Monitoring Tool.
This tool helps you detect any changes you will make to the pages you choose for monitoring, and it will notify you when it occurs.
With this tool, you will be aware of changes to the critical pages of the competitors you set for monitoring.
You will be able to look at the significant changes that have been made to the competitor page.
Below metrics can be monitored and tracked to review the changes :
- Content Changes – Get alerts when new content is added or an existing page is modified
- Competitor Rankings – to track keyword Position Ranking changes
- Meta Tags – changes in meta tags
- Links – both external and external
- Robots.txt file
- Index Status in Search engines
Keep a regular check and adjust your strategy.
Uncover the Advertising Strategy of your Competitors
SE Ranking can help you to discover the advertising strategy of your competition with PPC Competitor research
You will be able to look at the Ads history of your rival.
Go to ‘competitor research’ -> paid traffic research
In this section, you will be able to see their keywords for ads, Competitor ads history, and traffic from the keywords in which the ads are being run.
For In-Depth Competitive insights using SE Ranking efficiently, you will have to purchase one of the three pricing plans.
The pricing plans of SE Ranking are as follows:
- Essential Plan – $18/Mo for 250 Keywords and Weekly Rank Changes
This pricing of 18$ will provide you with the ability to work on 10 projects with the ability to check 5 competitors per project. Other than that, you will be able to do a website audit for 40K pages along with the ability to monitor 6K backlinks.
2. Pro Pricing Plan – $42/Mo for 1000 Keywords and Weekly Rank Changes
This pricing plan of 42$ will provide you with an unlimited number of projects along with 10 competitors per project.
You will also get the opportunity to do a website audit for 250K pages. Also, you will be able to monitor 30K backlinks.
Pro Plan has Web Page Monitor
3. Business Pricing Plan – $90/Mo for 2500 Keywords and Weekly Rank Changes
This pricing of $90 will allow you to work on an unlimited number of projects along with 20 competitors per project.
This plan will help you to website audit for 700K pages along with 90K backlinks monitoring.
Final Thoughts – Competitive Analysis with SE Ranking
The ability to identify and understand the competitor’s strengths and weaknesses can be a key factor in the success of any business.
This is especially true for businesses that are new or have been around for some time, but which still face competition
SE Ranking Competitor Research tool helps you find those hidden opportunities where you can outperform your rival.
These hidden opportunities can be about your rival’s business structure, operations, product portfolio and services, target audience, and locations and subsidiaries.
Everything SE Ranking offers starts at an amazingly low price of $18/Mo for annual billings and should be definitely explored.
FAQs – Competitive Analysis with SE Ranking
What is SE Ranking?
SE Ranking is a complete SEO Platform that offers tools like Keyword Research, Competitor Research and other tools to set up an effective SEO Strategy
Read our detailed SE Ranking Review
What are the features and benefits of SE Ranking?
SE Ranking Features include Keyword Rank Tracker, Keyword Research tool, Backlink checker tool, Competitor Research tool, and other SEO tools to set up an SEO strategy
SE ranking Benefits includes Cheap Pricing plans, Flexible user management options, plans for freelancers to enterprise SEO pricing
How do you get started with SE Ranking?
Start your 14 Days Free Trial with SE Ranking by a free Sign up here. No Credit Card Required
Enter your project and start your SEO Journey
What are competitive keywords?
Competitive Keywords are the Organic Keywords your Competitor is ranking for. These keywords are opportunities for you to target.
All you have to do is find out long-tail competitive keywords using SE Ranking Cheap SEO Tool and create a better content around them.
How do you do competitive analysis in SE Ranking
SE Ranking gives Competitive Insights by providing the following features:
1) You can compare websites side-by-side to find out which one ranks better in Google
2) It provides detailed information about each site including the URL, Title, Description, Content, Robots.txt file