What is Enterprise SEO?
Enterprise SEO is a Strategic Approach to Optimise Larger Websites and brands so that you achieve your Business Goals.
It enables you to monitor your brand performance along with maintaining the correct visibility in Google SERPS
Enterprise-level websites are supposed to offer personalized Customer Journeys and thus, Enterprise Search engine optimization has become a critical part of any business’s marketing strategy.
It can help you reach your target audience, increase sales and improve brand awareness.
But what exactly does it mean to optimize an enterprise website or blog post? And how do you go about doing so?
Here are some answers to these questions.
What is Enterprise SEO Platform?
The Enterprise SEO Platform is a suite of SEO tools that help you manage your entire digital marketing strategy.
It includes everything from Keyword Research to content creation, social media management, analytics reporting, Tracking Keyword Rankings, and more.
The platform also helps with the implementation of all these different components into one easy-to-use interface.
This makes it easier for marketers who are new to search engine optimization or even those who have been doing this for years but want to streamline their workflow.
Thus, Traditional SEO Platforms will not work at this scale as it does not contain the right SEO capabilities for Enterprise Businesses
*Disclosure: We feature only those products that we have used directly or indirectly and our perspectives are genuinely our own specialist outlook. This post may contain affiliate links from which we earn a small commission, at no additional cost to you.
Why do you need an Enterprise SEO Platform?
Enterprise SEO is a complex nut to crack.
It’s not just about making sure your content ranks well in Google, but also ensuring that it gets found by the right people at the right time.
After all, you want the right Organic growth traffic that converts for you.
This means you need to be able to track how users are finding your site as they move through their journey with you – from the discovery of your brand via organic search traffic or paid channels, all the way through to conversion on your website.
At one given point in time, there may be multiple threads that you may want to close at the enterprise level.
You want to get leads
You want to rank on Google
You want to monitor your Brand on Social media
You want a higher Domain Authority
For all this, you need one Enterprise SEO Tool and platform that can provide you with the right capability to address your business Goals
Benefits of Enterprise SEO Platform
Enterprise SEO Campaign Costs can be huge.
However, Enterprise SEO tools will help you achieve your Content Marketing Goals or Business Goals.
Enterprise Platforms for SEO also helps you :
- To Deal with Large Volumes of Search Data and allow large teams to perform with agility
- Gather Search Terms People use to Find your Brand online
- Automate the Reporting and Analytics for your Marketing team
- Allows multiple teams to work in collaboration with the right level of access and information masking
- Increases Organic Revenue and enhances ROI
But, how can you select the right SEO tool for your brand?
It’s Simple – You Should Select the right SEO tool for your brand by looking at the features and capabilities it offers.
Let’s see the essential features of such Marketing Channels
Essential Features of Enterprise SEO Tool
An Enterprise platform for SEO should be able to offer the following Core functionalities
1. Extensive Site Audits and Analytics and robust Technical SEO Audit features
2. Content Marketing Capabilities – that includes Social Listening
3. Predictive Analytics capabilities that should allow it to track the impact of Google SERP updates
4. Unlimited Keyword Research and Rank Tracking Features
5. Advanced SEO Reports with Insights that can be easily consumed by CXOs
6. Mobile Devices SEO Module
7. APIs for third-party integrations
Enterprise-level SEO Solutions may also come with Lead Generation and Identification capabilities. This may be used by the Sales teams to identify potential customers
Often, these platforms offer strong user management capabilities where you can
How to get started with Enterprise SEO Strategy?
The enterprise SEO strategy is a very important part of the overall marketing plan. It’s not just about getting your website to rank in Google, but also making sure that you are reaching out and engaging with potential customers who may be searching for what you offer.
This can mean using social media channels such as Facebook or Twitter, creating content on blogs, forums, etc., or even sending emails directly to people who have shown interest in your business.
If you’re a business owner, chances are that your website is the first thing people see when they visit your company. If it isn’t optimized for search engines like Google and Bing, then you could be missing out on potential customers who may not even know about your brand or services!
Below are Steps you should follow to Implement Enterprise SEO
1. Creating Content for Readers Consistently
The content you create for your enterprise website is the most important part of any search engine optimization strategy.
It’s also one of the hardest parts to get right because it requires a lot more than just writing good copy and posting relevant links on social media sites like Facebook or Twitter.
The best way to ensure that your site gets found by people searching for what you offer is through creating high-quality content that will attract them in droves.
Consistently Creating Content is important. While there is no fixed rule on how many blog posts you should create, however, it should be aligned with your Content Marketing Strategy
But Wait :
How to Create High-Quality Content?
High-Quality Content comes with research that satisfies the search intent of the user
Often, you need to hire experts in your niche who can help you with Content Creation
In case you do not want to hire a Team, you should Outsource to Content Creators
2. Expand your Content with Content Marketing Strategy
An effective SEO Campaign in 2021 is way different from Traditional SEO
Do you know why?
Read ON :
The days when you could simply throw up some content on your website and expect it to rank well in Google are long gone, as today’s consumers demand more than just good information; they want great information that will help them solve their problems or make better decisions about products and services.
Content marketing will help you build brand trust and relationships.
Educating your audience using Content marketing helps in increasing brand awareness as you give your audience the information they are looking for.
Thus, along with Content, you need to Market your Content that reaches the right Audience
Additionally, You should have Smart Goals for your Enterprise SEO Campaigns and you should monitor those goals to see how you are performing
3. Social Listening to See how your Brand is Performing on Social Media
How do you know if People are talking about your brand on Social media?
Is it a Negative mention that should worry you ? or Are you being appreciated by the mass?
Due to heavy traffic on Social Media, Monitoring your Brand performance is essential
You should have a team that listens to what people are talking about your brand and take action
Also, Social Listening is an effective way to connect with your audience
4. Find out Right Keywords that matters for your Enterprise
Start with Long Tail Keywords with low Keyword Difficulty and High Volume
Its simple maths
These are low difficulty keywords and can be easily targeted
Such Long Tail keywords will help you get the incremental traffic and better visibility
5. Follow SEO Best Practices
In the Content you produce, follow SEO best practices like –
a. Focus on Internal Links and External Linking
b. Optimize your Title tags
c. Optimize for Featured Snippets by making sure your Content is directly answering a User’s question
d. Find Relevant Keywords and Reduce Bounce rates
There is definitely more to SEO that I could not cover in this blog post as it is beyond the scope.
However, I would recommend this SEO Best Practices Guide for you to read
FAQs – Enterprise Search Engine Optimization ( SEO)
What are the Best Enterprise SEO tools and Platforms for your Brand?
We have reviewed and Shortlisted the following Enterprise SEO Tools for your brand.
SEMrush – Business Plan
SE Ranking – Business Plan
Check out the Best Enterprise SEO Tools Here
What are the 3 types of SEO?
Three types of SEO are :
On-Page SEO – Optimising the blog pages with Correct tags and Keywords and Content Audit
Off-Page SEO – Building Backlinks
Tech SEO – Submitting Sitemaps to Google and indexing the Robots.txt file