Google Webmaster Tools: 9 Google SEO Tools to Improve Search Performance

Google Webmaster Tools and google seo tools

Google Webmaster Tools are Google SEO Tools that are used by Google webmasters to help them improve their website’s ranking in the Google search engine.

Below are the Best Google SEO Tools :

  1. Google Search Console: For Search Insights
  2. Google Analytics: For SEO Data Analytics
  3. Google Page Speed Insights: Evaluate Page Speed
  4. Google Trends: Identify the Emerging Trends of Search terms
  5. Google Keyword Planner: Keyword Research ( Majorly for Ad sense)
  6. Google Mobile Friendly test tool: Evaluate Mobile Responsiveness of web page
  7. Google Lighthouse: Track Core Web vitals
  8. Google Test my Site : Recommendation to Speed up Website
  9. Safe browsing test

Best Google SEO Tools – The Must haves tools for Google Webmaster

Google SEO Tools are a suite of tools designed to help you with your search engine optimization efforts.

These tools allow you to research keywords, track your website’s search engine ranking, and diagnose and fix website issues that could be impacting your ranking.

While there are many different SEO tools available, these are some of the most popular and useful ones that Google offers.

1. Google Search Console: Google Webmaster Tool with Maximum Insights

Google search console is a Google SEO Tool for webmaster

Google search console is a free Google SEO Tool that allows website owners to measure their site’s performance in Google search results

Google search console can provide data on clicks, impressions, and position in the search results, as well as information on Google, features such as rich cards and AMP.

Google search console can also be used to submit sitemaps and submit URLs for indexing.

In addition, the Google search console can be used to test structured data and resolve issues with Googlebot.

Overall, the Google search console is a valuable tool for website owners who want to ensure that their site performs well in Google search results.

2.Google Analytics – Perform Extreme Traffic and Behavioral Analytics

google webmaster tools

Google Analytics is a free web analytics service that Google offers to Google Webmasters.

Google Analytics can measure a lot of information about your website traffic such as: how many people visit your website, what time they visit, how long they stay on your website, what pages they visit, and where they are coming from (referral traffic), and what keywords they use to find your website.

You can use this Traffic analytics information to improve your website’s design and content and ensure that your marketing campaigns reach their intended audience.

Google Analytics also measures conversions, which is when a visitor takes an action on your website that you have determined is valuable to your business such as signing up for a newsletter or making a purchase.

Google Analytics is a powerful tool that can help you to better understand your website traffic and make decisions on how to improve your website so that more visitors take the actions that you want them to take.

3.Google PageSpeed Insights: Find Factors affecting Page Load times

google webmaster tools

Google Pagespeed Insights is a Google tool that measures the speed of a website and its page load times.

Google webmasters use this free Google SEO tool to find out failure points that degrade the website’s speed.

Google PageSpeed Insights tools measure metrics like

a. The time it takes for a page to load on a mobile device or desktop computer.

b. Size of web page

c. A number of requests were made to load the page

d. The time it takes for the page to be rendered.

See Image below :

google webmaster tools
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Google PageSpeed Insights is a valuable tool for Google webmasters because it helps them understand how fast their website loads and what factors are affecting their website’s speed.

Google PageSpeed Insights is a free online tool that is available to anyone with a Google account.

Tip: Website hosting plays an important role in the Loading Speed of your site. Find out the best WordPress Hosting that we recommend

4. Google Trends : Find Daily/Monthly/Yearly Search trends

google webmaster tools

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search term is entered relative to the total search volume across various regions of the world, and in various languages. It was launched in May 2006. 

The website uses graphs to compare the search volume for different queries over time. google trends can help to find trending topics because it shows how often a particular search term is being used. 

Google trends also have different features such as filters to narrow your search results and be more specific about what you’re looking for.

You can also compare different terms against each other to see which one is being used more frequently. 

Users can compare multiple terms to see which was more popular at different times in different regions. Users can also filter results by region or time period. popularity is relative  

The “hotness” of a particular search term is represented on a scale from 0-100; 100 indicates peak popularity for the term.

Overall, Google Trends is a helpful tool that can be used to find out what topics are trending and get more information about them.

5.Google Keyword Planner : Find Keywords for Google Ads

This tool helps you research keywords for your website or for running Google Ads

You can use it to find out how often certain keywords are searched for, and what the competition is like for those keywords.

This information can help you choose the right keywords to target with your SEO efforts.

However, we will recommend using a cheap SEO tool like SE Ranking to perform Keyword Research. It is because the data in Google keyword planner is not very accurate and has very less data points to figure out the right keywords you should target.

Read our detailed SE Ranking Review here

6. Google Mobile-Friendly Test Tool : Measure Website Responsiveness

google webmaster tools

Google’s Mobile-Friendly Test tool is a quick and easy way to test if a web page is mobile-friendly or not.

Simply enter a URL into the tool and Google will analyze the page to see if it meets their criteria for being mobile-friendly.

The criteria include things like whether the page is responsive, whether the content is easily readable on a small screen, and whether the links are spaced far enough apart so that they can be clicked on with a finger.

If the page fails one or more of these criteria, Google will give you a list of specific issues that need to be fixed in order for the page to be considered mobile-friendly. 

Not only is this tool helpful for those who are looking to improve their own website’s mobile friendliness, but it can also be used to test out potential website designs before they are implemented.

This can save time and money by ensuring that any new design changes will result in a more user-friendly experience for mobile visitors. 

It’s important to note that as of April 21, 2015, Google has started using mobile-friendliness as a ranking signal in its search algorithm. This means that websites that are not optimized for mobile devices may see a decrease in their

7.Google Lighthouse : For Tracking Core Web Vitals

google webmaster tools

Lighthouse SEO tool helps you measure core web vitals that should the web page performance on the web. 

It provides a number of features that allow users to see how their pages are performing, and how they can improve their speed and performance. 

Lighthouse SEO tool reports on a number of different metrics, including page load time, first contentful paint, and time to interact. 

Users can see how their pages are improving, and identify areas where they need to continue to work on speed and performance. 

Lighthouse SEO tool is an essential tool for any webmaster or developer who wants to make sure their pages are performing at their best. 

8.Google Testmysite: Recommendations to Speed up your Mobile Site

Google Testmysite is a useful tool that allows users to test the speed and performance of their mobile website. The results of the test are then used to generate a report, which includes various metrics such as page load time and the number of requests.

The report also provides recommendations on how to improve the website’s performance. Testmysite uses Google’s PageSpeed Insights tool to test website speed.

Testmysite gives you tips to improve website loading speed that in turn can also help to improve the conversion rate and user experience of a website. This is because faster websites tend to convert better and provide a better user experience.

Testmysite is a free tool that is easy to use and can be accessed at

9.Safe Browsing test : Find Malicious Web pages

Google safe browsing test helps to identify unsafe website pages and blocks them from being accessed. 

This can help keep users safe from malware and phishing attacks. The tool also reports on other metrics, such as the number of safe pages, the number of malicious pages, and the number of pages that are not safe for work. 

A safe browsing test can also help to improve the speed of the mobile site. By blocking unsafe pages, it can help to reduce the amount of traffic that needs to be processed. 

This can lead to a faster page loading time and a better user experience. Overall, a safe browsing test is a valuable tool that can help to improve the mobile site and protect users from potential risks.

What Are Google SEO Tools Used For?

The Google Webmaster tools are being used to

a. Submit sitemaps

b. Check for crawl errors

c. Submit pages for indexing, check for malware

d. Optimize the website’s title, description, and keywords so that the website will be more likely to show up on the Google search engine results pages (SERPs).

e. Check Mobile Responsiveness

f. Evaluate Core Web Vitals

g. Perform Traffic Analytics

In addition, the Google SEO tools can also be used to help Google webmasters to create and submit articles to the Google

Finally, Google SEO tools can also be used to help Google webmasters to create and submit RSS feeds to Google Reader.

How to use Google SEO tools for your website

If you want to use Google SEO tools for your website, you first need to create a Google account. Once you have an account, you can sign in to the Google Webmaster Tools and Google Analytics websites.

Once you’re signed in, you can start using the tools. Each tool has its own set of instructions, but generally speaking, you’ll want to do the following:

1. Research keywords with the Keyword Planner tool.

2. Use the Webmaster Tools and Analytics tools to track your website’s traffic and performance.

3. Use the PageSpeed Insights tool to improve your website’s speed and performance.

4. Use the Search Console tool to see how your website is performing in Google search results.

5. Use the other Google SEO tools to diagnose and fix any issues that could be impacting your ranking.

How to troubleshoot any issues you may have with using the Google SEO tools

If you’re having trouble using the Google SEO tools, or if you’re not sure how to use them correctly, here are some troubleshooting tips:

1. Make sure you’re signed in to the correct Google account.

2. Make sure you’re using the latest version of the tool.

3. Check the tool’s help files for instructions on how to use it correctly.

4. Ask a friend or colleague for help using the tool.

5. Contact Google support for assistance with using the tool.

Conclusion – Why Webmasters Should use the Google SEO Tools

Google SEO tools are a must for any website that wants to rank high in search engine results.

The tools allow you to research keywords, track your website’s ranking, and diagnose and fix website issues that could be impacting your ranking.

While there are many different SEO tools available, these are some of the most popular and useful ones that Google offers.

If you’re serious about improving your website’s search engine ranking, then you should make use of these cheap SEO tools also