18 Must-have Tools for Agency Owners

18 Must-have Tools for Agency Owners

As an agency owner, you know that keeping things organized is crucial to the success of your business.

That’s why having the right tools at your disposal is key. Whether you’re managing projects, tracking finances, or scheduling appointments, having a must-have tool can make all the difference.

So what is this tool?

It’s the project management software that enables you to stay on top of your projects and streamline your operations.

With its range of features, from task tracking to team collaboration, it’s no wonder that so many agency owners swear by it. Simply put, it’s the must-have tool that no agency owner can afford to be without.

I. For Team Productivity

1. Trello: Project management

Trello-18 Must have tools for Agency Owners.

Trello is a highly versatile and intuitive online project management tool that allows users to create custom task boards with various columns and move tasks between them with ease.

This tool is perfect for personal and business use, making it ideal for real estate management, software project management, lesson planning, accounting, web design, and law office case management.

One of the standout features of Trello is its ability to offer multiple views of your team’s projects, allowing you to effortlessly view your project from every angle. 

Whether you’re a small business owner, a consultant, or a busy student, Trello is an excellent tool to streamline your project management and improve your productivity.

2. Slack: Team communication

Slack is an exceptional team communication tool that enables collaboration, transparency, flexibility, and integration all in one platform.

Unlike email which has limitations, Slack offers real-time messaging, file-sharing, calls, clips, and more features that make it a comprehensive communication solution for all types of businesses.

It has become an essential digital HQ for millions of people worldwide, from Fortune 100 companies to startups, to unify their systems, connect their teams, and drive their business forward.

Through Slack channels, all content is searchable, and there’s no need to forward loads of emails.

With over 2,400 integrations, teams can easily connect to their favorite apps, making Slack a one-stop shop for all their communication needs. Slack isn’t just a tool; it’s a digital-first ecosystem built explicitly for work that enables teams to stay organized, achieve their goals, and increase productivity.

3. Workello: Writer testing and hiring

Introducing Workello, the all-in-one hiring platform that streamlines your recruitment process with its powerful pre-employment skills test, ensuring that you only hire the top 1% of candidates for your writing roles.

With Workello, you can assess candidates based on their ability to excel at the job to be done, rather than just their CV or work history. 

Workello offers tons of resources, including playbooks, videos, and engaging content to help you hire faster and more efficiently.

Unlike Google Forms, Workello is built by HR experts to provide daily insights into new candidates who need review, allowing you to attract high performers with our 1-click everything feature.

II. For Sales and Marketing

1. Calendly: Call scheduling

Calendly-18 Must have tools for Agency Owners.

Calendly is revolutionizing the way we schedule meetings and calls. This powerful automation platform eliminates the need for back-and-forth emails, making it easy to find the perfect time for your next call.

With Calendly, you can schedule as a team, making it easier to co-host client calls and coordinate schedules with colleagues. The platform also offers email reminders and follow-ups, as well as integrations with your favorite software tools.

With its intuitive interface and powerful features, Calendly is the perfect solution for anyone looking to streamline their scheduling process.

2. Stripe: Payment processing

Stripe-18 Must have tools for Agency Owners.

Stripe is an all-in-one payment processing tool that millions of businesses around the world trust to manage their finances online.

Its fully integrated suite of payment products allows users to accept payments, send payouts, and manage their businesses in one place. What sets Stripe apart is its powerful and easy-to-use APIs that provide unified payment functionality and save engineering time.

Its battle-tested reliability ensures that businesses can send and receive payments securely and efficiently.

With Stripe, businesses can streamline their payment processes and focus on growing their operations. It’s no wonder why Stripe is a go-to payment processing tool for startups and large enterprises alike.

3. Aweber : Email Marketing platform

Aweber offers a range of must-have tools for agency owners to grow, engage, and sell their services effectively.

 With Aweber’s email marketing platform, agency owners can easily send emails, create landing pages, and automate their marketing campaigns all from a single platform. The platform provides email templates for any occasion, which saves time, and an intuitive drag-and-drop email builder, which lets you create personalized emails effortlessly. 

Aweber also allows users to add or create eye-catching images with Canva without leaving their account. 

With Aweber, agency owners can get higher open rates, clicks, and sales, thanks to easy-to-read reports and pre-designed analytics. Aweber provides a user-friendly and comprehensive email marketing platform for agency owners looking to streamline their marketing efforts.


1. SE Ranking  : Set of SEO Tools

SE Ranking-18 Must have tools for Agency Owners.

SE Ranking is a cloud-based SaaS SEO software that offers a complete set of SEO Tools required to set up an effective SEO Campaign at low pricing.

SE ranking provides Capabilities for

  • Keyword Position Tracking
  • Keyword Suggestions
  • Website Audit for technical SEO,
  • Backlink monitoring, and analytics
  • Competitor analysis, and
  • Generating professional SEO Clients reports.

There are also Social Media Management and Marketing Plan tools to step up your SEO game.

2. SemRush: SEO platform

SEMrush is a cloud-based SEO platform that is suitable for experienced freelancers, agency owners, or even bigger enterprises. 

One of the Best SEO tools, it offers various features to help brands improve their online visibility and build effective marketing campaigns.

In a Nutshell, Semrush offers the following Capabilities for SEO Pros

  1. Keyword Research Tool 
  2. Keyword Position Tracking Tool 
  3. Website SEO Audit  tool
  4. Advertising analytics tools
  5. Social Media Management tool 
  6. Competitive Research, 
  7. Brand Monitoring tool  
  8. Dedicated Content Marketing Suite

3. Ahrefs: All-in-one SEO toolset

Ahrefs: All-in-one SEO toolset is a comprehensive and efficient solution for professionals looking to optimize their website and drive more organic traffic.

This impressive toolset offers a wide array of features ranging from keyword research, rank tracking, site auditing to competitor research, and much more.

Ahrefs crawls the web and stores large amounts of data, presenting it through a user-friendly interface, allowing marketers to make informed decisions for their campaigns.

This all-in-one SEO toolset provides marketing professionals with everything they need for a successful optimization campaign, along with a plethora of educational resources available for free.

Ahrefs is truly an all-encompassing solution to all your SEO needs.

4. Keywords Everywhere: Data in SERPs

Keywords Everywhere is a freemium browser addon that has the following functionality

The free version has the following features:-

See Related keywords on Google & Bing, People Also Search For (PASF) keywords on Google (no volume data).

With this tool, you can view the top 5000 keywords any webpage or website ranks for in the top 20 Google search results, along with the estimated traffic it gets.

This tool helps you identify the precise keywords that your target audience is using when searching for your products or services online..

Keywords Everywhere also pulls the “People Also Search For” and “Related” keywords from various search engines like Google & Bing, enabling you to optimize your content better. 

The Keywords Everywhere: Data in SERPs tool is a must-have for any business looking to improve its online presence and reach its target audience effectively.

IV. For Content

1. Jasper: AI Content generation tool

JASPER-18 Must have tools for Agency Owners.

Jasper.ai is an AI-powered copywriting tool that helps businesses and marketers create high-quality content in a fraction of the time it would take to do it manually. 

This platform uses machine learning algorithms to analyze and generate unique content based on your inputs, making it a valuable tool for those looking to streamline their content creation process.

 Jasper.ai offers a range of features, including customizable templates for emails, landing pages, social media posts, and more. The platform also allows you to edit and revise generated content, making it easier to fine-tune the copy to match your brand’s voice and tone.

 Additionally, Jasper.ai offers an analytics dashboard that allows you to track the performance of your content, giving you insights into which pieces are resonating with your audience.

2. Grammarly: Writing assistant

Grammarly: Writing assistant tool is an indispensable cloud-based software that enhances one’s writing skills.

The tool checks for spelling, grammar, and punctuation mistakes while also suggesting replacements for the identified errors.

It is useful for academics, professionals, and creative writers as it provides an unparalleled opportunity to communicate effectively every day.

One of the unique features of GrammarlyGO is that it offers advanced writing suggestions that help you streamline your writing process, champion your voice, and build connections.

Using Grammarly is an excellent way to improve one’s writing skills while also making a positive impression in their chosen field.

3. SparkToro: Audience research

SparkToro is the ultimate tool for audience research. It is designed to help individuals and businesses of all sizes to identify and understand the publications, people, and sources that have the most influence on any given audience.

With SparkToro, you can access a wealth of information on your target audience, such as demographics, interests, and online behavior. One of the standout features of the platform is its ability to show the topics and websites that your audience engages with the most.

With easy-to-use dashboards and customizable reports, SparkToro empowers you to create more effective marketing campaigns and make informed business decisions based on a deep understanding of your audience.


V. For Analytics

1. Shield: LinkedIn analytics

Shield 18 Must have tools for Agency Owners.

Shield is a powerful LinkedIn analytics tool that provides valuable insights to help you track and compare your growth on the platform.

One of the key features of Shield is its ability to provide key metrics at a glance, giving you a clear picture of your performance on LinkedIn. With this information, you can identify areas for improvement and optimize your content strategy to increase engagement and build a stronger personal brand.

Additionally, Shield helps you understand which posts perform best, allowing you to tailor your content to your audience’s interests and preferences.

Furthermore, Shield also provides information on what you earn from organic content, helping you establish your brand’s authenticity and trustworthiness on the platform.

Overall, Shield is an essential tool for anyone looking to improve their performance on LinkedIn and build a successful personal brand.

2. Google Analytics: Website analytics

Google Analytics is an incredibly powerful website analytics tool that can help businesses of all sizes better understand their users and the effectiveness of their marketing campaigns.

This tool provides a wealth of features that can help you track everything from the number of visitors to your site, to the types of pages they visit, and even the specific actions they take while they’re there.

With Google Analytics, you can analyze user behavior across multiple channels, including social media, email, and paid search. You can also connect your insights to results and track the ROI of your media spend, so you can optimize your marketing campaigns for better performance.

Overall, Google Analytics is an essential tool for any business that wants to better understand its users and make data-driven decisions about its online presence.

VI. Website

1. Webflow: No-code CMS

WebFlow-10 Must-Have tool for agency owners

Webflow is a powerful website design and development platform that empowers users to create custom, high-quality websites without the need for coding or development skills.

The platform offers an intuitive drag-and-drop interface that allows users to create complex and unique designs with ease.

It offers a large variety of templates that users can modify according to their preferences and customize every aspect of their websites, including fonts, colors, and backgrounds.

Webflow offers robust functionality, excellent customer support, and is an all-around website builder that is suitable for many users.

2. GreenGeeks: Website hosting

GreenGeeks Hosting іѕ a green web hosting provider wіth a variety оf Green web hosting plans. 

For WordPress users, GreenGeeks offers custom shared hosting plans along with domain names, development tools, and a website builder. 

GreenGeeks buy wind energy credits equal tо   300% оf thе energy thеу hаvе uѕеd. In terms of hosting plan’s performance and server speeds, they beat mаnу well-known hosts 

GreenGeeks claims to have a 99.9% uptime guarantee аnd a 30-day money-back guarantee, which makes trying thеіr service a low risk.

3. WordPress: Content site CMS

WordPress is a no-code website builder that enables users to create custom websites and blogs without any coding knowledge.

WordPress is a widely popular, easy-to-use website builder that enables users to create stunning websites without any coding knowledge. With its no-code solution, anyone can create a website, whether you’re a website design newcomer or an experienced web developer. 

WordPress offers a plethora of templates, themes, and plugins that let you customize your website to your liking.

WordPress is also highly customizable, with a wide range of plugins and themes available to extend its functionality and design.

Conclusion-18 Must have tools for Agency Owners.

As an agency owner, the right tools can be the difference between excelling and falling behind. With the vast array of options out there, it can be overwhelming to choose the right ones. 

However, the tools mentioned in this article have been tried and tested, and have proven to be indispensable for many agency owners.

 The diverse range of functions they offer from project management to communication make running an agency more manageable.

 Additionally, these tools are designed to integrate smoothly with each other, creating a seamless workflow. By choosing these Must-Have tools, not only will agency owners improve efficiency and productivity, but they will also reduce the risk of error and increase profitability. 

Ultimately, investing in these tools will allow agency owners to focus on what they do best, serving their clients with excellence.