One of the most important elements of a successful blog post is the Title.
A good title will accurately reflect the content of the post, while also Grabbing attention and encouraging readers to click through.
This is where title tags come in.
What are Title Tags?
They are used by search engines to display the page in search results, and they are also used by browsers to display the page in tabs and bookmark lists.
Title tags are HTML tags in a web page that has a short description of the web page content
Visually, you can find Title tags as shown below –
A title tag is a precise and concise description of a website’s content.
Why Title Tags are important
Title Tags summarize the web page content – and thus it gets easy for the website visitors to know what the content is about.
Now say you are searching for Cake Recipes on google –
That is what you will see –
You will see some Video – Videos that will have title tags
By just reading the title tag, you can make sense of what video is more relevant for you
For example – you need an Eggless Cake Recipe or you need a Fruit Cake Recipe
Accordingly, by having a glance at the web page, you can easily check out the web post that you should open –
Types of Title Tags
SEO title tags
This type of title includes keywords that help your post appear higher in search engine results. including keywords in your title can help increase your post’s CTR (click-through rate), making it more likely that people will find and read your post.
Meta Title Tags
These Tags give your readers a summary of what your blog post is about.
Power words – Why should you use Power Words in Titles?
When it comes to titles, power words are king.
Power words pack a punch!
That’s because these power words are designed to grab attention and make an impact.
They’re often used in headlines and call-to-actions, and for good reason. Power words can help to increase click-through rates, boost engagement, and even improve conversion rates.
But what exactly are power words?
Power words are words that content writers use to evoke a persuasive response or convey a sense of urgency.
Some examples of power words include: exciting, free, incredible, essential, new, and improved.
Headlines that are catchy and are capable of matching the emotions combined with timing, engagement, and pop-cultural reference can result in high visibility and ranking of your content.
Power Words Example
Let’s look at some power words that experts have anticipated to be helpful for increasing engagements
Following are the power words that you should consider using in your Title tags :
- How to
- You and Your
- What, Which, When, Why
Guidelines for writing Titles Tags
Titles should be unique
Don’t use the same title for every page on your website – each page should have its unique title that accurately reflects the content on that page
It might confuse search engines about which page they should rank and end up having lower ranks for both pages.
Use Descriptive Title Tags that reflect the web page content
The title tag can contain the Name of the business or website and other details that you think may be relevant to your website visitors
Google sometimes appends the brand name of your company to the title.
If your brand is well-known enough, adding it to the title might boost more visits to the link.
Title Tags should not be very long
Though there is no optimal length for a powerful title tag, it is advisable to use 50-60 characters for a title tag to be displayed in the SERPs.
Google can display up to 600 pixels, so it depends upon the letters you choose how much your title will be displayed.
Use Title Tags Modifiers
Using words like How, What, Why, Where can boost click-through rates for your content.
Bonus Tools – Free Title Generators
Check out these cool Free Title Generators –
Now tell me this –
Whenever you Google something, have you ever noticed the short sentence or two under the link?
Those are meta descriptions, and if you’re a website owner, it’s important to know how to write them!
What is Meta Description?
Meta Description is a summary of the page’s content that appears in the search engine results pages (SERPs)
A page’s meta part is supposed to give the visitor a brief description of the product they are going to find in the content inside the link.
Meta descriptions should be clear, concise, and keyword-rich. They should also be unique to each page
Meta Description is important as title tags.
Guidelines for writing Meta Description
Meta Tags are to be written in a way such that they intelligently engage the page’s keywords so that it compels the user to click on the page.
This helps in boosting a page’s click-through rates in Google SERPs
- Add Keywords in Meta that are relevant to Content
- Use Clear and Concise meta Description – Keep it under 160 characters
- Don’t duplicate meta descriptions.
If your meta description is vague or misleading, it can hurt your SEO efforts by preventing people from clicking through to your site.
So take the time to write a good meta description, and you’ll be rewarded with better SEO and more traffic
Summary – Why Titles Tags can help you get the right Clicks and Visibility
Both titles and meta descriptions should be keyword-rich, enticing, and informative in order to get click-throughs from potential customers.
In addition, titles and meta descriptions can help to improve your click-through rate (CTR), which is a factor in your overall SEO ranking.
Ultimately, including accurate and effective titles can help to drive more traffic to your blog.
Just as you would want to grab someone’s attention with a catchy headline, you want your title tag to be eye-catching and clickable.
That’s why it’s important to take the time to craft catchy and accurate titles and meta descriptions for your blog posts.
Keep in mind that your titles and Meta should be reflective of the post!