Yoast SEO Plugin Overview
Whether you intend to Start a Succesful Blog or plan to Create a Website, users must be able to find your blog or website. Yoast SEO Plugin appears very handy here.
Yoast SEO WordPress Plugin helps to connect your website with Search Engines like Google or Bing. It is one of the best free SEO plugins for WordPress Blogs or Websites that make working on SEO simple and User-Friendly.
Let’s discuss the most important features of Yoast SEO Plugin and Yoast SEO Webmaster Tools Verification
Features of Yoast SEO Plugin
- Yoast SEO helps in Keyphrase Optimisation by defining Focus Keywords, Keyphrases, synonyms, and related words for a Post or a Page
- Yoast SEO plugin does Readability analysis by suggesting you steps to improve the readability for a user and automatically calculating the Flesch Reading Ease score after analyzing the content
- Helps with Snippet Preview – I,e Yoast SEO plugin tells how your page will look in a Google search result
- Improves page indexing on Google, keeps you updated on your most important pages and warns you when these haven’t been updated for six months
- Helps you control the breadcrumbs that allow easy user navigation
- Avoids confusing Google with duplicate content, by setting canonical URLs and telling Google which URL to index
- Yoast SEO is user-friendly in both classic editor as well as the block editor
- It has social sharing options too ( Premium)
Additionally, Yoast manages all the technical stuff like robot.txt, .htaccess files, clean permalink URLs, or sitemap in the background and Yoast SEO works brilliantly by providing suggestions for internal linking.
Yoast SEO Webmaster Tools
Webmaster tools improve your site’s appearance on Search Engine Results Pages (SERPs), so you can stand out among the crowd.
The way the website appears in SERPs – Especially in well-known search engines like Google and Bing plays a very important role in boosting your business online
In this guide, we will walk you through the complete Yoast SEO – Webmaster Tools verification process which can provide an SEO Boost to your website an SEO boost.
Let’s get started now!
What is Yoast SEO Webmaster Tools?
Yoast Webmaster Tools helps you to connect your Website with Google or Bing Search Console.
Earlier, using the Yoast Webmaster tools, one could track your website’s presence on SERPs withing the Yoast SEO Plugin. However, Google has stopped it and as of now, you can not track it in Yoast. Instead, you can track in your Google Search Console account
Is Yoast SEO Webmaster Tools relevant now?
The answer is Yes – it is still very relevant because you still want to know the Crawl errors that google has listed for your website and you want to improve on those errors
Google Search Console Benefits
- Track performance of the website by giving reliable insights on Performance, Links, Impressions
- Google Search Console highlights website crawl errors that need to be fixed and the enhancements your website needs
- It Monitors your pages on the website and helps to identify the pages that Google is unable to crawl.
- Help identify Mobile usability of your Website, Loading Speed
- Helps identify External and Internal links to and from your Web property respectively
This will improve your SEO techniques, and offer you unique insight into your current setup
Add WordPress Site in Google Search Console
Before using Yoast SEO webmaster tools, you should connect and verify your website with Google search console.
This verification will provide you access to google’s search data that’s relevant to your site for example – Crawl errors.
Step 1 – Set up a Google Search Console Account
Go to Google Search Console: First route yourself Google Search Console and then sign in with your Google account.
Step 2 – Add Property
- Add Property in Google Search Console à Now click on add a property.
- A pop up will prompt where you need to fill the URL of your website.
- Enter the details and click on Continue
Step 3 – Copy the Google Verification code
Copy the part of the code highlighted below
Step 4 – Login to your WordPress and Go to Yoast SEO Webmaster Tools
- Go to Seo –> General and Click on Webmaster Tools as Shown Below
- Enter the code you have copied in Google Verification Code box and CLick Save
Step 5 – Come back to Google Search Console and click on Verify
Come back to Google Search Console account and click on Verify.
Now you can start to use your Google Search account to view Website errors. It usually takes up to 48 hrs for Google to display the errors
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Add WordPress Site in Bing Search Console
Bing Webmaster Tools is a service provided as part of Microsoft’s Bing search engine that helps the webmasters to add their websites to the Bing index crawler
Step 1 – Go to Bing Webmaster Tools
Go to Bing Webmaster Tools
Step 2 – Add Website URL
Enter your website URL address in the “Add a Site”
Step 3 – Copy the Bing Verification Code
Copy the Bing Verification code as shown below
Step 4 – Login to your WordPress and Go to Yoast SEO Webmaster Tools
- Go to Seo –> General and Click on Webmaster Tools as Shown Below
- Enter the code you have copied in Bing Verification Code box and CLick Save
Step 5 – Come back to Bing Search Console and click on Verify
Come back to BingSearch Console account and click on Verify
Now you can start to use your Google Search account to view Website Stats.
How to use Google Search Console to Improve SEO
Google Search Console, previously known as Google Webmaster Tools is one of the best free SEO tools. However, most people use it only to measure impressions and clicks.
This tutorial will teach you how to use Google Search Console to improve your SEO.
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