Yoast SEO Webmaster Tools Verification

Yoast SEO Plugin Overview

Yoast SEO Plugin is a WordPress plugin that helps yo monitor the overall SEO health of you website.

Yoast SEO WordPress Plugin helps to connect your website with Search Engines like Google or Bing. It is one of the best free SEO plugins for WordPress Blogs or Websites that make working on SEO simple and User-Friendly.

Let’s discuss the most important features of Yoast SEO Plugin and Yoast SEO Webmaster Tools Verification

Features of Yoast SEO Plugin

• Yoast SEO helps in Keyphrase Optimisation by defining Focus Keywords, Keyphrases, synonyms, and related words for a Post or a Page
• Yoast SEO plugin does Readability analysis by suggesting steps to improve the readability for a user and automatically calculating the Flesch Reading Ease score after analyzing the content
• Helps with Snippet Preview – I,e Yoast SEO plugin tells how your page will look in a Google search result
• Improves page indexing on Google, keeps you updated on your most important pages, and warns you when these haven’t been updated for six months
• Helps you control the breadcrumbs that allow easy user navigation
• Avoids confusing Google with duplicate content, by setting canonical URLs and telling Google which URL to index
• Yoast SEO is user-friendly in both the classic editor as well as the block editor
• It has social sharing options too ( Premium)

Additionally, Yoast manages all the technical stuff like robot.txt, .htaccess files, clean permalink URLs, or sitemap in the background and Yoast SEO works brilliantly by providing suggestions for internal linking.

Yoast SEO Webmaster Tools

Webmaster tools improve your site’s appearance on Search Engine Results Pages (SERPs), so you can stand out among the crowd.

The way the website appears in SERPs – Especially in well-known search engines like Google and Bing plays a very important role in boosting your business online

In this guide, we will walk you through the complete Yoast SEO – Webmaster Tools verification process which can provide an SEO Boost to your website an SEO boost.

Let’s get started now!

What are Yoast SEO Webmaster Tools?

Yoast Webmaster Tools is an SEO tool that helps you to connect your Website with Google Search or Bing Search Console.

Google Search Console or Bing Search Console offer insights, data, and functionalities that assist in optimizing a website’s performance, diagnosing issues, and enhancing its overall presence on the web

After you connect your website with Google or Bing search using the Yoast WordPress plugin, you will be able to view these insights and take the right actions to improve your online website presence

Is Yoast SEO Webmaster Tools relevant now?

The answer is Yes – it is still very relevant because you still want to know the Crawl errors that Google has listed for your website and you want to improve on those errors

Google Search Console Benefits

• Track the performance of the website by giving reliable insights on Performance, Links, Impressions
• Google Search Console highlights website crawl errors that need to be fixed and the enhancements your website needs
• It Monitors your pages on the website and helps to identify the pages that Google is unable to crawl.
• Help identify the Mobile usability of your Website, Loading Speed
• Helps identify External and Internal links to and from your Web property respectively

This will improve your SEO techniques and offer you unique insight into your current setup

How to add add WordPress Site in the Google Search Console using Yoast WordPress Plugin?

Before using Yoast SEO webmaster tools, you should connect and verify your website with the Google search console.

This verification will provide you access to Google’s search data that’s relevant to your site for example – Crawl errors.

Step 1 – Set up a Google Search Console Account

Go to Google Search Console: First route yourself Google Search Console and then sign in with your Google account.

Step 2 – Add Property

• Add Property in Google Search Console à Now click on add a property.
• A pop up will prompt where you need to fill the URL of your website.
• Enter the details and click on Continue

Step 3 – Copy the Google Verification code

Copy the part of the code highlighted below

Step 4 – Login to your WordPress and Go to Yoast SEO Webmaster Tools

• Go to Seo –> General and Click on Webmaster Tools as Shown Below
• Enter the code you have copied in the Google Verification Code box and click Save

Step 5 – Come back to Google Search Console and click on Verify

Come back to Google Search Console account and click on Verify.

Now you can start to use your Google Search account to view Website errors. It usually takes up to 48 hrs for Google to display the errors

How to add WordPress Site in Bing Search Console using Yoast

Bing Webmaster Tools is a service provided as part of Microsoft’s Bing search engine that helps webmasters to add their websites to the Bing index crawler

Step 1 – Go to Bing Webmaster Tools

Go to Bing Webmaster Tools

Step 2 – Add Website URL

Enter your website URL address in the “Add a Site”

Step 3 – Copy the Bing Verification Code

Copy the Bing Verification code as shown below

Step 4 – Login to your WordPress and Go to Yoast SEO Webmaster Tools

• Go to Seo –> General and Click on Webmaster Tools as Shown Below
• Enter the code you have copied in Bing Verification Code box and CLick Save

Step 5 – Come back to Bing Search Console and click on Verify

Come back to the BingSearch Console account and click on Verify

Now you can start to use your Google Search account to view Website Stats.

Insights provided by Google Search Console to Improve SEO

Google Search Console, previously known as Google Webmaster Tools is one of the best free SEO tools.

However, most people use it only to measure impressions and clicks.

Google Search console provides many useful insights.

few are :

1. Website Performance Analysis: about how search engines are crawling and indexing your website. You can monitor the number of pages indexed, crawling errors, and crawl statistics.
2. Search Analytics: about how your website is performing in search results, including search queries that bring users to your site, click-through rates, and average positions.
3. Keyword Insights: keywords that are driving traffic to your site. This can help you identify popular search terms related to your content.
4. Indexing Status: You can check if your web pages are being indexed by search engines, identify indexing issues, and request re-indexing if needed.
5. Sitemap Submission: Webmaster tools allow you to submit XML sitemaps to help search engines understand the structure of your website and index its pages more efficiently.
6. Mobile Usability: They provide information about how mobile-friendly your site is and highlight any issues that might affect user experience on mobile devices.
7. Rich Snippets and Structured Data: Some tools offer insights into how rich snippets and structured data are displayed in search results, helping you enhance your website’s appearance in SERPs.

This tutorial will teach you how to use Google Search Console to improve your SEO.

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